What I did
Established social media presence and brand voice, and increased audience engagement and followers by more than 160%
Coordinated social media planning including: post creation, editorial calendar, scheduling, community management, brand interaction, and copywriting and copy editing for Facebook, Instagram, and Pinterest
Headed creative development process; created and curated all original content in-house by leading photo shoot production, including shoot scheduling, ideating and creating shot lists, and detailing all necessary props and backdrops
Designed Jollity & Co’s premier wholesale product line that launched at New York NOW in August 2018; the 114 item collection includes tabletop paper products, mylar balloons, and metal headbands; headed product design process from concept ideation to design to sample testing
Researched product competitive landscapes, determined material specifics, and defined prototype measurements
Successfully run an in-house event space and execute off-site events on time and budget
What I learned
Designing products and seeing them go from ideas in Illustrator to real, tangible items is fulfilling, and knowing how to create your own prototypes (and speak a little Chinese) is really helpful
Product photography 101: lighting, reflection, diffusion, timing, backdrops, stabilizers, angles, and product styling, among things
You are your best advocate
Social media captions can’t always been puns, no matter how much you’d like that to be the case
Skills
Adobe Creative Suite · Microsoft Excel · Data Management · Communication · Google Workspace · Database Administration · Event Planning · Task Management · Operational Excellence · Social Media · Attention to Detail · Event Management · Analytical Skills · Adobe InDesign · Project Management · Adobe Illustrator · Calendaring · Reporting & Analysis · Community Engagement · Marketing · Operations Management · Project Delivery · Adaptability · Organization Skills · Quality Management · Timeline Management · Copywriting
